X90L / X91BL | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

X90L Series

NEW
X90L Series
165-cm TV design
165-cm TV design
165-cm TV design
165-cm TV design
165-cm TV design
165-cm TV design
165-cm TV design
165-cm TV design
165-cm TV design
165-cm TV design
165-cm TV design
165-cm TV design

Vibrant contrast.
Vivid colors.

Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see.

  • XR-55X90L

    55 in (139 cm)
    NEW
    1

    Price unavailable

    ENERGY EFFICIENCY RATING

  • XR-65X90L

    65 in (164 cm)
    NEW
    1

    Price unavailable

  • XR-75X90L

    75 in (189 cm)
    NEW
    1

    Price unavailable


  • CES® 2022 Innovation Awards, award to BRAVIA CORE2

  • A mid-range 4K TV that performs like a mini-LED

Amazing brightness. Piercing contrast.

Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.

Detail of TV screen showing mountains and a sunset with Sony XR logo in foreground

Intense contrast,
feel the depth

Cognitive Processor XR™ controls the backlight of our Full Array LED in zones for ultra-realistic contrast in bright and dark areas simultaneously.

Detail of corner of TV showing white dots and fairground Ferris wheel

Sound harmonized. Pictures synchronized. 

Whatever you're watching, Cognitive Processor XR™ reproduces sound that perfectly matches the action.

BRAVIA TV screen showing conductor and orchestra with sound waves radiating out in concentric rings from the center of the screen

Game time. Be invincible.

Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today's games. Want more? Pair with a PlayStation ® 5 console for absolute immersion.45
BRAVIA TV with screenshot of God of War: Ragnarök showing a boat on a river and bridge in background with PS5™ console, controller and PS5™ logo to the right of the TV

Designed slim. Machined in metal.

Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what's important – the picture.6
Corner of TV showing gold crystals on screen

See what makes this TV special

DIMENSIONS

COMPONENTS

Eco message

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

ENVIRONMENTAL FEATURES IN THIS PRODUCT
  • Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes
  • Power Saving Mode helps save energy by adjusting the display brightness
  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed

USERS SAY

4.5
4.5 based on 106 customer reviews
Picture quality
Good
Sound quality
Good
Design
Good
Ease of Use
Good
  • 1 Prices indicated refer to Suggested Retail Price which includes 12% VAT for cash purchase and may change from time to time without prior notice.
  • 2 The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
  • 3 TV image is simulated. The actual look of the TV may differ depending on model, size, and region.
  • 4 ©2022 Sony Interactive Entertainment LLC. God of War is a registered trademark of Sony Interactive Entertainment LLC and related companies in the U.S. and other countries.
  • 5 PS5™ system sold separately. Design and specifications are subject to change without notice. "PlayStation" and "PS5" are registered trademarks or trademarks of Sony Interactive Entertainment Inc. God of War Ragnarök available now.
  • 6 Actual look may differ depending on TV size, region and country. 
  • 7 This product is also known as XR-55X90L,XR-55X90L PL1,XR-75X90L,XR-75X90L PL1,XR-65X90L,XR-65X90L PL1
  • * Actual color and dimension may differ from the screen image.
  • * Colours & features of the product shown may differ by model and country.
  • * 4K: 3,840 x 2,160 pixels.
  • * Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.
  • * Features and specifications are subject to change without prior notice.
  • * The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Sony Group Corporation and its subsidiaries is under license.