Front view of BRAVIA 7 with screenshot of red and orange water droplets
BRAVIA 7 | XR Processor | Mini LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

BRAVIA 7

NEW
BRAVIA 7

Perfectly balanced, entertains everyone brilliantly

Engineered for bright, cutting-edge pictures and cinematic sound, this TV promises superior moments for your family and friends.

BRAVIA 7 (65-inch TV design) /
Picture

Extreme brightness, extraordinarily beautiful colors

Brings out the depth and detail in every scene. With extreme brightness and astonishing contrast, our TV delivers truly exhilarating pictures that are sure to entertain and delight all.

Remarkable contrast. Professional monitor core technology.

Puts you right in the scene. Similar to the backlight control core technology in our master monitors (professional monitors), XR Backlight Master Drive with a unique local dimming algorithm controls thousands of LEDs accurately for truly impressive contrast.

Over a billion vivid, real-world colors

See the world's colors with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.

Crystal-clear pictures. Refined and real.

Rediscover detail. XR Clear Image uses a custom database to intelligently convert your favorites to near 4K. Noise is minimized by XR Clear Image through zone division and dynamic frame analysis.

Even fast-moving action stays smooth, bright and clear

Forget about blur. XR Motion Clarity™ analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.

Unmatched realism with XR Processor™

Powered for precision. Our XR Processor™ features a scene recognition system that detects and analyses data with flawless accuracy, then optimizes the picture for ultimate realism.

Learn about XR Processor™

Bring cinematic pictures home

Dive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator's vision with Studio Calibrated modes developed through collaboration with Sony and the world's top streaming services.

See our calibrated modes
Sound

Edge-of-your-seat sound, cinematic and dramatic

Sit back and enjoy expansive cinema-like sound. With two powerful side-mounted speakers reproducing clear sound from the screen, your family and friends will feel like they're at the cinema.

Theater-like sound, perfectly matching pictures

Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio™, what you see and what you hear are perfectly matched.

Crystal-clear voice. Precise dialog.

No more muffled voices. Our new Voice Zoom 3™ recognizes human dialog through AI machine learning and amplifies or reduces its volume so even small dialog sounds loud and clear. Works with our home theater products too.

Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.

Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos® and DTS:X® support provides unforgettable spatial sound.

Home Entertainment

With BRAVIA Theater, home becomes cinema

Fill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theater brings the emotion and excitement of a movie theater home, an unmatched audio-visual experience.

All-round cinematic, go beyond conventional virtual surround sound.

It's nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theater entertainment at home.

Sound precisely matches what's on screen

Sound is adjusted as one integrated speaker system. Acoustic Center Sync enables our home theater equipment to use BRAVIA as a center speaker so that sound comes from the screen rather than just the soundbar.

Crystal-clear voice. Precise dialog.

No more muffled voices. Our new Voice Zoom 3™ recognizes human dialog through AI machine learning and amplifies or reduces its volume so even small dialog sounds loud and clear. Works with our home theater products too.

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® and DTS:X® experience by combining our wearable speaker or BRAVIA Theater U with BRAVIA for spatial surround. Works with some Sony Headphones too.

Control your BRAVIA Theater effortlessly

Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.

Single view, simultaneous sound

Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.

Smart

Entertainment you love. With help from Google.

Google TV™ brings together movies, shows, and more from across your apps and subscriptions and organizes them just for you.

Eco

Love entertainment. Love the planet.

Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.

Design

Harmonic Presence. Blends in naturally.

Everything in harmony. Our new TV designs grace your living space with shapes, materials, colors and surface treatments that blend beautifully with interior décor, walls and home theater products.

One Slate. Sophisticated from everywhere.

Totally unified. Our One Slate concept fuses screen and bezel into a single slate, minimizing distractions and maximizing your experience.

Grab the handle to turn the TV

Vibration finish. Harmonizes with your home.

Designed with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theater.

Perfectly integrates TV and soundbar, almost no stand visible

Cleverly concealed. Our Underlay Stand is a thin, flat steel plate. Stack a Sony soundbar on top and it virtually disappears.

Multi-purpose stand fits your style

Absolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.

Game

Game time. Be invincible.

BRAVIA captures the awesome graphics and soundscapes of today's games. Want more? Pair with a PlayStation®5 console for absolute immersion.

Perfectly balanced, entertains everyone brilliantly

Our premium Mini LED TV is perfectly balanced for an immersive experience, entertaining everyone brilliantly. See vivid, lifelike pictures on a high brightness screen that's full of natural color and depth. All matched by expansive, cinema-like sound with pictures and sound in perfect harmony.

  • BRAVIA 7

    K-65XR70

    65 in (164 cm)
    NEW
    29

    Price unavailable

  • BRAVIA 7

    K-75XR70

    75 in (189 cm)
    NEW
    29

    Price unavailable

  • BRAVIA 7

    K-85XR70

    85 in (215 cm)
    NEW
    29

    Price unavailable


  • Best of CES Award 2024 for Sony BRAVIA 7 XR Backlight Master Drive

Eco message

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

ENVIRONMENTAL FEATURES IN THIS PRODUCT
  • Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes
  • Power Saving Mode helps save energy by adjusting the display brightness
  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed

CMU-BC1 I BRAVIA CAM

CMU-BC1
3.6
(18)
Starting at P 9,999.00 29
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SRS-NS7 Wireless Neckband Speaker

SRS-NS7
4.4
(82)
Starting at P 15,999.00 29
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USERS SAY

4.5
4.5 based on 106 customer reviews
Picture quality
Good
Sound quality
Good
Design
Good
Ease of Use
Good
  • 1 The backlight control of Master Monitor BVM-XH3110, used for final image quality checks at Studios, and XR Backlight Master Drive in BRAVIA were developed based on the same Sony core technology.
  • 2 Upscaled, simulated and enhanced 4K images will vary based on source content.
  • 3 IMAX® Enhanced content enables the full IMAX® Enhanced experience.
  • 4 Dolby Vision content is compatible with streaming services such as Netflix, Amazon Video, or a compatible content device connected via HDMI input. Requires HDMI® cables sold separately.
  • 5 Requires separately sold Calman calibration software to be installed on your PC, a pattern generator, a meter (colorimeter, spectrophotometer etc.), and Calman for BRAVIA app to be downloaded from Google Play and installed on your TV. Internet needed to utilize app services on TV. Network services, content, and software of this product may be subject to separate terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
  • 6 Applicable home theater products: BRAVIA Theater Quad, BRAVIA Theater Bar 9, BRAVIA Theater Bar 8.
  • 7 This feature works with compatible models (BRAVIA Theater Quad/BRAVIA Theater Bar 9/BRAVIA Theater Bar 8/HT-A9/HT-A7000/HT-A5000/HT-A3000). Product availability depends on regions and countries.
  • 8 HT-A7000/HT-A5000/HT-A3000 need optional rear speakers to use this feature.
  • 9 Optional rear speakers may not be available in all countries and regions.
  • 10 This feature works with compatible models. https://www.sony.net/hav_faq
  • 11 Compatible home theater products: BRAVIA Theater Quad, BRAVIA Theater Bar 9, BRAVIA Theater Bar 8.
  • 12 The feature will be available via a future firmware update.
  • 13 This feature works with compatible models. Please see https://www.sony.net/hav_faq Product availability varies by country or region.
  • 14 Simulated UI. The image varies by country, region and product.
  • 15 Updating the mobile app to the latest version is required.
  • 16 Feature availability of the integrated remote with TVs and home theater products may vary depending on home theater product.
  • 17 TV image is simulated. The actual look of the TV may differ depending on model, size, and region.
  • 18 There may be interference between TV audio and speaker sound depending on usage conditions.
  • 19 Some apps, contents, and/or features may not be available in all countries. Subject to availability.
  • 20 User must accept Google Terms of Service ( http://www.google.com/policies/terms/ ), Play Terms of Service ( https://play.google.com/intl/en-US_us/about/play-terms/index.html ) and Privacy Policy ( http://www.google.com/policies/privacy/ ) to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.
  • 21 Google TV is the name of this device's software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.
  • 22 Our new packaging is 15% smaller and 12% lighter which optimizes transport efficiency and reduces CO2 emissions by as much as 15%.
  • 23 Compared to FY18 models. The ratio may vary by model and size.
  • 24 Applicable soundbar models when the TV stand is set to outside position: BRAVIA Theater Bar 9, BRAVIA Theater Bar 8, HT-A7000, HT-A5000, HT-A3000, HT-S2000.
  • 25 Applicable soundbar models when the TV stand is set to inside position: BRAVIA Theater Bar 9, BRAVIA Theater Bar 8.
  • 26 With BRAVIA Theater Bar 9, HT-A7000 and HT-A5000, only 85 in and 75 in are suitable for outside position for soundbar.
  • 27 With BRAVIA Theater Bar 8, only 85 in, 75 in and 65 in are suitable for outside position for soundbar.
  • 28 PS5® system sold separately. Design and specifications are subject to change without notice. "PlayStation" and "PS5" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.
  • 29 Prices indicated refer to Suggested Retail Price which includes 12% VAT for cash purchase and may change from time to time without prior notice.
  • 30 This product is also known as K-65XR70,K-65XR70 PL1,K-85XR70,K-85XR70 PL1,K-75XR70,K-75XR70 PL1
  • * Actual color and dimension may differ from the screen image.
  • * Colours & features of the product shown may differ by model and country.
  • * 4K: 3,840 x 2,160 pixels.
  • * Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.
  • * Features and specifications are subject to change without prior notice.
  • * The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Sony Group Corporation and its subsidiaries is under license.