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New 2026 BRAVIA Theaters, with colorful RGB. New 2026 BRAVIA Theaters, with colorful RGB.

Future of Color and Sound is Here

New 2026 BRAVIA Product Announcement
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THE LATEST

My Sony Experience

My Sony Experience​

Experience the Full Potential of Sony Products

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A man in a black coat stands against a brown gradient background, wearing white 1000X The Collexion headphones.

1000X THE COLLEXION

Master the art of listening

A side-angle shot of a young woman in white, with a white earbud in her ear. Facing away from her, a young man in black and gray has a black earbud in the other ear.

WF-1000XM6

Premium, Defined

Usage image of a photographer holding the α7R VI in an outdoor environment.

α7R VI

Resolution, accelerated

Four new products shown in a grid side by side

ULT POWER SOUND series

Massive Bass. Ultimate Vibe.

WHAT'S HOT

Upgrade your content

ILCE7CM2
α7C II compact full-frame camera
ILCE-7CM2
5
(1000)

Starting at

SEL1625G
FE 16–25mm F2.8 G
SEL1625G
3
(100)

Starting at

SEL2450G
FE 24–50mm F2.8 G
SEL2450G
3.5
(200)

Starting at

ECM-w3
ECM-W3S Wireless Microphone
ECM-W3S
4.5
(300)

Starting at